Marketing Manager Expert & Influencer Marketing, Southeast Asia + Taiwan - Sensodyne, Panadol, and Centrum

Haleon (Indonesia) (Kelurahan Pondok Pinang, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Our purpose is to deliver better everyday health with humanity. #HelloHaleon

About this position

As the Marketing Manager Expert and Influencer for Southeast Asia + Taiwan, you will be responsible for developing and implementing marketing strategies for brands like Centrum, Caltrate, Sensodyne, and Panadol, focusing on maximizing recommendations from Healthcare Professionals and Influencers.

Responsibilities

• Responsible for creating and deploying the SEAT Expert and Influencer Marketing Strategy, with a focus on the VMS (Vitamins, Minerals and Supplements) portfolio, and extended to other categories (Oral Health Care and Pain). Key role in influencing local market stakeholders to invest behind Expert marketing and to execute the program flawlessly.
• Partner and collaborate with Area Marketing leads and Local Brand and Expert teams to create the Expert brand plan for key markets and brands. Includes clear strategy on job to be done, content toolkit, expert and influencer engagement plan and investment guidance.
• Works in collaboration with Area Medical Affairs, Regulatory and Corporate Affair teams to build a coherent and compelling program geared towards HCPs and External Engagement.
• Leads the Influencer content plan for key brands – create a region relevant communication plan, whilst collaborating with Digital teams to track effectiveness of both earned and owned activations.
• Champions Expert insight, rooted in Science, Patient and HCP understanding, and leads the learning plan to fill in any insight gaps.
• Engages and energizes internal and external stakeholders on the expert plans. Builds powerful relationships with Local Expert Managers and Brand teams. Builds and leverages relationships with the Category teams both in Area and Global.
• Leverage various data points and analytics to execute the digital transformation expert programs.
• Identify and share best practices across the Local and Global expert teams to drive learning and reapplication per respective brands.

Requirements

• Bachelor’s degree
• Postgraduate is a plus
• Minimum 8 years Level of Job-Related Brand Marketing / Digital Marketing, managerial experience preferred, ideally in Healthcare-OTC/ Pharma/Wellness-FMCG
• Proficiency in Influencer strategy and understanding of its function and execution
• Comfortable to work in multicultural environment
• Proven change management experience