Trade Marketing Supervisor

HAFELE (Thailand) Limited (Phra Khanong)

Bangkok, Thailand

HÄFELE (THAILAND) LIMITED is a subsidiary of one of the biggest manufacturers and wholesalers of furniture fittings and architectural hardware worldwide. We are a market leader in Thailand for supplying all kinds of products in the furniture industry and architectural demands for high-end consumers. We are also holding agencies for sanitary products power tools, and home appliance.

About this position

The Trade Marketing Supervisor is responsible for developing and implementing trade marketing strategies and promotional campaigns to enhance brand awareness, product visibility, and sales growth within designated retail channels.

Responsibilities

• Develop promotions for traditional trade sales channels
• Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans
• Monitor execution of trade promotion and NPD launches and conduct a post evaluation
• Consolidate demand forecasting by coordinating with the sales team
• Manage and control trade spending
• Develop POSMs according to a national trade and consumer promotion plan
• Plan and implement new product launches via planograms, in-store visibility drive and timely roll-out in the trade
• Coordinate the new product launch plan with across functional teams (e.g. Marketing, Supply Chain, Product Management)
• Develop and implement trade promotion plan to drive brand awareness, product visibility, sales growth within designated retail channels
• Develop and implement trade marketing plans and promotional campaigns to drive brand awareness, product visibility, and sales growth within designated retail channels
• Maximize in-store brand visibility, distribution, merchandising, and planogram optimization
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions and identify opportunities for upselling, cross-selling, and expansion with aim at maximizing sales for assigned accounts to achieve sales target
• Perform ad-hoc duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in trade marketing, sales, or related roles
• Proven experience in planning and executing trade marketing strategies and campaigns
• Strong analytical and strategic thinking skills to interpret data, assess performance, and make informed decisions.
• Able to travel domestically as required