Assistant CRM and Performance Marketing Manager

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The Assistant CRM and Performance Marketing Manager is responsible for executing CRM and performance marketing strategies to enhance consumer engagement and optimize marketing efforts in Thailand and Southeast Asia.

Responsibilities

• Deliver company’s consumer data collection target via paid and organic CRM campaign executions with trials and errors manners, based on CRM strategy and company’s focus.
• Maximize CRM contributions in focused and potential sales channel.
• Coordinate with Global team, regional team, Sales team, and Agency team to manage cross-functioning cadence for CRM topic.
• Unify, maintain, and manage local database with compliances from GSEB Global guideline and social media platform, and come up with customer segments.
• Extract insights and conduct analyses from GSEB databases.
• Maintain and optimize data management processes with compliances from GSEB Global guideline.
• Maintain, and utilize CRM-related tools and systems to ensure flawless execution and smooth consumer journey.
• Identify unmet needs and gaps, and conduct analyses based on GSTH CRM Program for optimizing consumer journey.
• Execute paid marketing campaigns and identify platform enhancements needed to increase traffic & conversion growth based on Paid Media strategy, channel’s role, and objectives.
• Coordinate with Sales teams, and Agency teams to manage cross-functioning cadence for Performance Marketing topic.
• Manage and utilize features of Advertising Platforms e.g. conduct A/B testing, create custom audiences, or execute lead generation.
• Manage UTM tracking processes to ensure unified performance measurement.
• Analyze and provide marketing performance analysis reports and communicate results, as well as identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B, split testing, etc.) to maximize ROI out of expenditure.

Requirements

• Education: Bachelor’s degree or higher education in any related field, digital marketing background would be advantageous.
• Experience: Minimum 3 years of experience in CRM and / or Performance marketing and /or data-related role.
• Language: Fluent in Thai language, both written and verbal.
• Fluent in English.
• Strong logical, analytical, and communication skills.
• Good command of Microsoft Office Suite (Excel, Word, Powerpoint).
• Knowledge of PowerQuery, PowerBI, Tableu, BigQuery, or SQL is a plus.
• Good command of basic mathematics, and comfortable to work with numbers, data, excel files.
• Good knowledge of digital landscape, social media and/or database management, and comfortable with technical aspect of digital tools.
• Familiar with Thailand’s Digital Marketing and CRM ecosystem is a plus.
• Self-motivated, eager to learn, and comfortable to fail.
• Work well with people from cross functions, agencies, both local and international.