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Product Marketing Lead

Grab
Grab (Jakarta, Indonesia)
DKI Jakarta, Indonesia 🇮🇩
Grab
Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone. At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs: Heart We work together as OneGrab to serve communities in Southeast Asia Hunger We work to understand ground truths and drive improvements, big and small Honour We keep our word and steward our resources wisely to build and sustain trust Humility We are a constant work-in-progress, and we never stop learning to get better

About this position

The Product Marketing Lead will be responsible for delivering value to customers through well-designed products, focusing on user experience and market strategies. This role involves collaboration with various teams to ensure product success and customer satisfaction.

Responsibilities

• Develop product value proposition and messaging rooted in insights, data and a splash of creativity.
• Lead or input into ongoing customer research and use insights to guide product and business teams on challenges and new opportunities.
• Input into the user-journey: how the product works, the user experience, and what could go wrong. Identify ways to drive discovery, manage expectations, mitigate a poor experience, educate or upsell depending on the need.
• Manage go-to-market for new features and products. This includes product launch in partnership with multiple teams and driving product adoption among customers.
• Measure product funnel and marketing success to recommend iterations and improvements (to both product and comms) to drive further adoption.
• Build close relationships with our teams including product managers, product designers, regional marketing (performance, brand, PR), country marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products.

Requirements

• At least 8 years of experience in marketing with solid fundamentals (huge plus if you have a combination of product/ brand marketing and comms planning experience).
• Led a (mu

Benefits

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Huneety A.I Salary Estimate
8,000,000 - 12,000,000 IDR per month