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Associate, Demand Planning - GrabMart

Grab (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone. At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs: Heart We work together as OneGrab to serve communities in Southeast Asia Hunger We work to understand ground truths and drive improvements, big and small Honour We keep our word and steward our resources wisely to build and sustain trust Humility We are a constant work-in-progress, and we never stop learning to get better

About this position

The Associate, Demand Planning at GrabMart will be responsible for analyzing short to medium term issues impacting demand growth, forecasting spend on promos and incentives, and managing budget allocation. The role requires a balance of advanced analytics and stakeholder management.

Responsibilities

• Analyse short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
• Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
• Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
• Build presentation to influence senior stakeholders and enable data driven decision making
• Design efficient promo structures and other initiatives to drive demand growth in the Payments business and work with cross-functional teams to execute
• Manage budget allocation and track cost from initiatives in collaboration with Finance

Requirements

• New grads or a minimum 1 years of relevant work experience in financial services, management consulting or technology firms
• Confident in processing and analyzing complex data sets using Excel (Essential)/Tableau (Preferred)
• Working knowledge of SQL is preferred but not essential
• Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
• Ability to see big picture while not losing sight of details
• A start-up attitude – willing to work hard to get things done