Associate, Campaign and Monetization - Food GMS

Grab (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone. At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs: Heart We work together as OneGrab to serve communities in Southeast Asia Hunger We work to understand ground truths and drive improvements, big and small Honour We keep our word and steward our resources wisely to build and sustain trust Humility We are a constant work-in-progress, and we never stop learning to get better

About this position

The Associate, Campaign and Monetization - Food GMS role at Grab involves leading projects that combine advanced analytics, project management, and partner management to create marketing packages and drive revenue growth for Grab's Marketing Service.

Responsibilities

• Analyze merchant data to identify growth areas for Grab Marketing Service strategically.
• Create marketing package that is suitable for each merchant segment to serve their needs using data, assets, and demand generation tools.
• Conduct an experiment to see if the package that we designed actually creates an impact for merchants and adjust the package details.
• Price the package using an appropriate method and data.
• Create go-to-market strategy, which includes pitch deck, marketing communication strategy, communication channels, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.
• Design operation process, working sheets and complete as planned.
• Create campaign performance dashboards to track the performance of the campaigns and create reports for merchants.

Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field.
• A minimum 1+ years of experience in financial services, management consulting or technology firms.
• Confident in processing and analyzing complex data sets using Microsoft excel (can perform complex functions), SQL and Tableau.
• Quantitative discipline with business sense and ability to articulate complex analysis to multiple audiences, and translating these to actual business actions.
• Strong project management, stakeholder management, and clear communication.
• Professional proficiency in spoken and written English.