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Assistant Marketing Manager, Mobility

Grab (Thailand)
Grab (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Grab (Thailand)
Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone. At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs: Heart We work together as OneGrab to serve communities in Southeast Asia Hunger We work to understand ground truths and drive improvements, big and small Honour We keep our word and steward our resources wisely to build and sustain trust Humility We are a constant work-in-progress, and we never stop learning to get better

About this position

The Marketing Assistant Manager is responsible for leading marketing strategy and planning for Grab services, focusing on Mobility, and creating go-to-market plans to achieve acquisition targets while retaining and growing existing users.

Responsibilities

• Define the marketing strategy and the end-to-end design and execution of strategic campaigns including concept brainstorming, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and improve in between campaign activities.
• Manage reporting across marketing campaigns, using data to improve campaigns through a test and learn approach.
• Achieve business growth across local target segments nationwide through acquisition and retention programs by working with the demand planning and operation team.
• Work with internal and external partners to deliver high-quality work for creative, PR, media buying, events for Grab.
• Work with our marketing analytics and consumer research teams to lead insight into how consumers are using our platform and translate these insights into campaigns.

Requirements

• Minimum 4-5 years of marketing experience with experience in FMCG/ agency in the strategic planner/ consulting background/ brand marketing or marketing communications.
• You will have experience developing strategies based on Grab's goals and market needs, anticipate change or unexpected situations.