Trade Marketing Manager
About this position
Goodyear is seeking a Trade Marketing Manager to join their team in Pathum Thani. The company is one of the world’s largest tire manufacturers, employing around 74,000 people globally.
Responsibilities
• Develop and implement trade marketing strategies to drive sales growth.
• Collaborate with sales and marketing teams to ensure alignment on promotional activities.
• Analyze market trends and consumer insights to inform marketing decisions.
• Manage trade budgets and monitor ROI on marketing initiatives.
• Build and maintain relationships with key stakeholders and partners.
• Conduct training sessions for sales teams on product features and benefits.
• Prepare reports on trade marketing performance and present findings to management.
Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in trade marketing or a similar role.
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and marketing software.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.