Media Team Lead

GMM Grammy Public Company Limited (Vadhana)

Vadhana

Bangkok, Thailand

Grammy Entertainment Co., Ltd. was established in 1983 by two legendary pioneers of Thai music industry: Mr. Paiboon Damrongchaitham and Mr. Rewat Buddhinan. The company was first set up to operate Music and Television business. Subsequently, the success led to the expansion into other entertainment related businesses such as radio, film, concerts, Education, publishing and retail stores, which clearly enable the Group to operate on a more complete scale in the entertainment sector. In 1994, the Group was listed on Stock Exchange of Thailand as Grammy Entertainment Public Company Limited and the name was later changed to "GMM Grammy Public Company Limited" At present, becoming the “King of Content” is the Group's main endeavor. Under our philosophy of “Creative entertainment products and services through innovative vision and the most up-to-date technology, ensure highest of quality and social responsibilities”, we have no doubt in delivering products and services that render utmost satisfaction to customers. WE AMPLIFY LIFE

About this position

GMM Music is seeking a highly motivated and experienced Media Team Lead to drive marketing efforts across online, offline, and influencer/KOL channels.

Responsibilities

• Develop and execute optimization strategies to maximize the performance of advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram, TikTok, and others.
• Continuously monitor and analyze ad performance metrics (CTR, conversion rates, CPC, CPA) to identify areas for improvement.
• Monitor and Manage campaign budgets to ensure optimal allocation and spend efficiency.
• Develop and implement offline marketing strategies that align with overall marketing goals and brand objectives.
• Coordinate with vendors, agencies, and other partners to ensure the successful execution of marketing campaigns.
• Negotiate sponsorship agreements and manage relationships with partners to ensure mutual benefits and successful collaborations.
• Identify, recruit, and build relationships with relevant influencers, KOLs, and brand ambassadors.
• Negotiate contracts and agreements with influencers and KOLs to secure favorable terms.
• Collaborate with influencers and KOLs to create authentic, engaging content that resonates with their audiences and promotes the brand.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in performance marketing, with a strong track record of driving results across online, offline, and KOL channels.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent project management and organizational skills.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with KOLs, influencers, and cross-functional teams.
• Creative mindset with the ability to think strategically and execute tactically.