Digital Marketing [Ad Optimize]

GMM Grammy Public Company Limited (Bangkok)

Bangkok

Bangkok, Thailand

Grammy Entertainment Co., Ltd. was established in 1983 by two legendary pioneers of Thai music industry: Mr. Paiboon Damrongchaitham and Mr. Rewat Buddhinan. The company was first set up to operate Music and Television business. Subsequently, the success led to the expansion into other entertainment related businesses such as radio, film, concerts, Education, publishing and retail stores, which clearly enable the Group to operate on a more complete scale in the entertainment sector. In 1994, the Group was listed on Stock Exchange of Thailand as Grammy Entertainment Public Company Limited and the name was later changed to "GMM Grammy Public Company Limited" At present, becoming the “King of Content” is the Group's main endeavor. Under our philosophy of “Creative entertainment products and services through innovative vision and the most up-to-date technology, ensure highest of quality and social responsibilities”, we have no doubt in delivering products and services that render utmost satisfaction to customers. WE AMPLIFY LIFE

About this position

The Digital Marketing [Ad Optimize] position involves managing online media campaigns, optimizing performance, and collaborating with creative teams to achieve campaign goals.

Responsibilities

• Manage the end-to-end execution of online media, including setup, optimization, and reporting for Facebook, Google, Tiktok, X, etc. (Experienced in Performance-based campaign is a plus).
• Monitor and Optimize campaign performance to maximize KPI.
• Utilize analytics tools to track key media performance, to analyze actionable insights and to measure campaign effectiveness for next action.
• Collaborate with creative teams to ensure that ad creatives align with campaign goals and platform best practices.
• Connect with business analyst to evaluate campaign performance in different metrics (ex. % Growth, MoM / WoW, Video Views, Unique Viewers, Views per user, Log-in users, Clicks).

Requirements

• Minimum of 2-4 years’ experience in marketing or communications in the entertainment industry (OTT experience is a plus).
• Bachelor’s degree in marketing/communications or equivalent required.
• Preferred experience with online marketing, media planning, marketing budget planning and management.
• Proficiency in Google Ads, Facebook Ads Manager, Tiktok Ads, E-commerce Ads (ex. Shopee), CPAS, and other online media platforms.
• Strong analytical skills and strategic thinking with the ability to interpret data and make data-driven decisions.
• Strong project management skills.
• Ability to work collaboratively within team and build strong working relationships with internal parties.
• Certificate in Google Ads, Facebook Blueprint or other platforms is a plus.