Strategic Marketing Director
About this position
Responsibilities
• Market Mastermind: Analyze market trends, consumer insights, and sales data to develop winning marketing strategies for both domestic and international markets.
• Product Powerhouse: You'll be the innovation champion for our products. Identify market opportunities, develop new offerings that meet consumer needs, and ensure successful launches for both product lines.
• Branding Blitz: Working with creative and media agencies, you'll craft a rock-solid brand communication plan that builds brand awareness, strengthens brand image, and fosters a powerful relationship with our customers for both Ampawa and Cocomax.
• Budget Boss: You'll be responsible for managing the annual marketing budget, ensuring efficient use across all marketing activities for both products.
• Team Catalyst: Develop the skills of your marketing team, fostering collaboration and driving exceptional results across departments.
Requirements
• Knows their coconuts: Experience in brand management and FMCG product design is a must, with a specific understanding of both beverage and cooking product categories.
• Data Dynamo: You can analyze market research, consumer data, and budgets to craft strategic marketing plans for both products.
• Product Pro: Experience in new product development and product management across various channels (MT, TT, Online, Food Service) is a plus.
• Leadership Legend: You possess strong team management skills and a collaborative approach, building strong relationships with internal and external partners.
• Marketing Maverick: Experience in digital marketing communication and a passion for creative problem-solving are essential.
Bonus points for:
• Experience working in international markets.
• A master's degree in business administration/management or marketing.