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About this position

We are seeking individuals to plan and analyze marketing strategies for coconut-based products in both domestic and international markets to strengthen the brand and establish it as a global brand recognized worldwide. This includes managing a profitable product portfolio that meets consumer needs and achieving the sales and profit targets set by the company.

Responsibilities

Key Responsibilities/Activities:
• Develop marketing strategies, plans, and communication campaigns for both domestic and international markets:
• Analyze market research data and company-provided marketing data.
• Effectively analyze marketing information using various marketing models.

• Develop new business opportunities through product and brand portfolio management:
• Analyze the performance of existing portfolio products and identify growth opportunities.
• Explore new categories or segments with potential to diversify the brand’s offerings and meet consumer demands.

• Create innovative marketing communication strategies:
• Define objectives, goals, and evaluation metrics for communication plans to provide clear briefs to agencies or in-house teams.
• Collaborate with creative and media agencies and assess the effectiveness of marketing communications.

• Manage annual marketing budgets:
• Plan and monitor budget utilization and evaluate outcomes of marketing activities.

Requirements

Qualifications:
• Bachelor's degree or higher in a related field.
• Prior experience in the FMCG business will be an advantage.
• Ability to develop marketing strategies, plans, and communication campaigns.
• Proficient in identifying and developing new business opportunities to drive business growth.
• Skilled in creating innovative marketing communication strategies across both online and offline channels, with the ability to assess and refine them.
• Competent in managing marketing budgets effectively.

Benefits