Marketing / Content Creation

Fresh Produce Co., Ltd. (Suan Luang, Bangkok)

Bangkok, Thailand

Fresh Produce Company Limited is a Thai based group of Growers, Packers and Exporters of Fresh and Frozen Fruits and Vegetables. We are ancillary of SFS Inter Group. Today we are the leading fresh fruit and vegetables exporter in Thailand, and our goal is to be the most responsive exporter by providing you with quality at competitive prices.

About this position

The Marketing / Content Creation position involves strategic planning, content development, and execution of effective marketing campaigns to enhance brand awareness and community engagement.

Responsibilities

• Strategic planning, budget allocation, content, media planning & buying and implementing effective campaigns.
• Develop creative contents and ideas tailored to different platforms, write a strong headline message for each content posting captions and well managed post scheduling.
• Manage KOLs selection within the allocated budget, suggest up and coming creator especially on TikTok, negotiate agreement including scope of work and payment terms, initiate content pillar, brief & collaborate to develop engaging content and track performance of KOL's affiliation in terms of awareness, engagement and sales.
• Ideate, develop, and execute content that will grow brand awareness and community.
• Work with team and content creators to produce content that balances trends and original concepts and aligns with business directions.
• Plan and develop marketing communications and content, including storytelling and copywriting.
• Manage and update website and social media platforms with current content (content schedule).
• Monitor content market trends, social trends, and real-time content to identify opportunities and key challenges.
• Create a variety of content for Nanas Harvest brand, mainly in English.
• Provide new ideas and enthusiasm for creating content with the team.
• Collaborate with the marketing team to ensure content is aligned with marketing campaigns and brand voice.
• Analyze content performance metrics and optimize strategies based on data insights.
• Develop content strategies that engage target audiences and drive traffic to digital platforms.
• Ensure all content is consistent with the company's style, quality, and tone of voice.
• Manage content calendars and ensure timely delivery of all projects.
• Stay updated on industry trends and competitors’ activities to identify content opportunities.
• Coordinate with external partners and influencers for content creation and promotion.
• Write, edit, and proofread content to ensure high quality and error-free delivery.

Requirements

• Highly proficient in both English & Thai written skills.
• At least 3 years working experience as Content creator or Copywriter.
• Proven background in agency companies is a plus.
• Good presentation and communication skill.
• Good team player.
• Expertise in marketing content and copywriting in English language.
• Having an international exposure is highly advantageous.
• Remark: Please attach your portfolio with your job application.