Manager – Marketing Communications (TRA)
About this position
The Manager – Marketing Communications (TRA) is responsible for developing branding and marketing strategies, leading communication efforts for campaigns, and ensuring consistency across business units while managing various marketing-related activities.
Responsibilities
• Responsible for development of branding strategy, marketing strategy and business planning, and marketing communication.
• Led communication strategies for marketing campaigns: advertising, CSR campaigns, etc.
• Collaborated with internal business units across the Group to ensure positioning consistency.
• Plan and coordinate corporate events, trade shows, conferences, and other marketing-related activities.
• Managed PR campaigns including media coverage and marketing activities and events. Managed budgets, negotiate contracts, and coordinate logistics to ensure successful execution.
• Acted as liaison with PR agencies, media contacts, and coordinate with all internal departments on their behalf.
Requirements
• Bachelor’s degree in Business Administration, Marketing, Advertising or related fields.
• At least 7 years of working experience in marketing communications business.
• Solid understanding of advertising, branding, event management, digital marketing techniques, and best practices.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing business needs.
• Excellent written and verbal communication skills, with the ability to effectively present ideas and concepts to stakeholders at all levels.
• Strong organizational and leadership abilities, with the capacity to motivate and inspire team members.
• Knowledge of budget management and financial acumen.
• Experience in successfully managing external vendors and agencies.
• Eye for detail and accuracy.
• A ‘can-do’ attitude and ability to work under pressure within tight timelines; hands-on with proven ability to manage simultaneous projects.
• Up-to-date knowledge of emerging marketing trends, technologies, and best practices.