Marketing & Communication Specialist

Forvia Faurecia (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Faurecia is a global automotive supplier with a mission to develop safe, sustainable, advanced, and customized mobility technologies. The company has four business groups, including seating, interiors, clean mobility, and electronics. Faurecia also offers solutions that align with its convictions and values to meet future generation challenges. It is part of the FORVIA group, which has over 300 industrial sites and 63 R&D centers across 40+ countries. FORVIA is focused on becoming the preferred innovation and integration partner for OEMS worldwide and committed to making mobility transformation happen.

About this position

The Marketing & Communication Specialist is responsible for developing and executing marketing strategies while managing both internal and external communication initiatives. This role emphasizes local engagement and collaboration with various departments to enhance brand visibility and support business objectives.

Responsibilities

Communication (30%):
• Local Brand Deployment: Implement and promote the corporate brand strategy within the local context, ensuring alignment with overall company goals.
• Internal Communication: Develop and manage internal communication channels to keep employees informed and engaged, including newsletters, intranet updates, and internal events.
• Employee Branding: Create and execute strategies to enhance employee branding externally, showcasing company culture and values through various platforms.
• Event Management: Organize internal events such as team-building activities, workshops, and presentations that foster collaboration and communication among employees.
• Cross-Departmental Collaboration: Work with other departments to create and update presentations and communication materials that reflect their initiatives and achievements.

Marketing (70%):
• Market Analysis: Conduct market research and analysis to identify trends, customer needs, and competitive landscape.
• Competitor Monitoring: Prepare and facilitate competitor workshops, maintain competitor databases, and analyze competitor strategies.
• Data Management: Support the management team in maintaining databases and organizing activities for major business analysis, including sales tracking by customer and product family.
• Market Planning: Simulate market positions for products across different geographies and monitor market shares.
• Reporting: Prepare comprehensive reports for Division and Group levels, supporting the Mid Term Plan process and product planning.
• Collaboration: Work closely with the Asia Business Group and other teams to align marketing strategies and share market insights.
• Global Marketing Alignment: Track marketing initiatives, benchmark trends, and analyze competition on a weekly basis.

Requirements

Education
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.

Experience
• Minimum of 3-5 years of experience in marketing and communication roles, preferably in the automotive or related industry.
• Proven track record in managing marketing campaigns and communication strategies.

Skills
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., SEO, social media).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and the ability to work collaboratively across teams.

Technical Proficiencies
• Familiarity with CRM software, marketing