Head of Marketing

FazWaz (Thailand) Co., Ltd. (Bangkok Metropolitan Region)

Bangkok Metropolitan Region, Thailand

FazWaz is a technology-driven real estate platform that provides comprehensive brokerage services, combining exceptional agents with thoughtfully crafted digital products to make the process of buying, selling, or renting a property intelligent, simple and seamless.

About this position

We are seeking a Head of Marketing with a proven track record of managing multimillion-dollar campaigns, scaling startups, and leading large, diverse teams. The ideal candidate will have an appreciation for leveraging emerging technologies, such as AI, to enhance efficiency and scale marketing output.

Responsibilities

• Develop and execute a comprehensive marketing strategy that includes:
• Performance Marketing: Deliver measurable results through paid search, social ads, display, and programmatic campaigns.
• Organic and Content Marketing: Lead initiatives for SEO optimization, blogs, video production, and written content to drive sustainable traffic growth.
• Social Media and Influencer Marketing: Oversee impactful social media strategies across platforms (Facebook, Instagram, TikTok, YouTube, etc.), including partnerships with influencers to amplify brand presence.
• Outdoor & Guerrilla Marketing: Design bold, innovative campaigns to engage audiences through physical spaces and events.
• Oversee the execution of multimillion-dollar nationwide and regional campaigns, ensuring alignment with business objectives and brand identity.
• Collaborate with sales, product, and technology teams to create synergistic campaigns that generate leads, conversions, and brand awareness.
• Manage budgets effectively, optimize spend, and ensure high ROI through innovative and cost-efficient strategies.
• Leverage tools and emerging technologies, such as AI and automation, to scale content production, streamline workflows, and enhance campaign tracking and reporting.
• Explore innovative solutions to increase marketing output across multiple channels.
• Lead the production of diverse content formats, including video storytelling, blogs, infographics, and experiential content.
• Develop and maintain a consistent brand voice and messaging across all mediums.
• Collaborate with creative teams to produce high-quality, audience-focused content.

Requirements

• Proven track record of managing multimillion-dollar marketing campaigns.
• Experience in scaling startups and leading large, diverse teams.
• Strong understanding of performance marketing, organic content, influencer marketing, and innovative online platforms.
• Ability to leverage emerging technologies, such as AI, for marketing efficiency.
• Excellent leadership, communication, and collaboration skills.
• Strong analytical skills to measure and optimize campaign performance.