Marketing Specialist ASEAN

Fasco Motors (Thailand) Limited (Mueang Nonthaburi)

Nonthaburi, Thailand

Fasco Motors is a renowned name in the industry for manufacturing and delivering a complete line of high quality custom fractional horsepower AC motors and blowers to their customers for the last 100 years. Their diverse and superior motors power a wide range of products that are currently available in the market. Known for providing excellent customer service and the highest quality products at a competitive price, Fasco Motors have made a global presence through their innovative range of products that exceed customer expectations.

About this position

The Marketing Specialist ASEAN will be responsible for coordinating marketing campaigns, managing offline events, creating content, and overseeing communication channels to enhance brand visibility and engagement.

Responsibilities

• Marketing Campaign Coordination: Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns. Coordinate the delivery of marketing materials and assets, ensuring timely and accurate execution to achieve campaign objectives.
• Offline Events Management: Take a leads role in planning, coordinating and executing marketing activities for offline events, such as tradeshows, customer events and conferences.
• Content Creation: Develop engaging content for various marketing materials and ensure that the content aligns with our brand voice and effectively communicates key messages.
• Communication Channel Management: Manage communication channels, including company website, social media platforms, email marketing, and other relevant channels. Regularly update content, monitor engagement, and respond to inquiries to maintain a consistent and active online presence.
• Demand gen implementation: Assist in developing and implementing demand gen initiatives, including funnel build-up/tracking, MQL/SQL conversion and leads nurturing plan. Maintain relationships with media contacts to generate positive coverage and increase brand visibility.
• Performance Tracking and Reporting: Monitor and analyze the performance of communication initiatives, campaigns, and content engagement metrics. Prepare regular reports summarizing key findings, insights, and recommendations for optimization.
• Collaboration and Teamwork: Collaborate effectively with internal teams, including marketing, sales, and product management, to ensure alignment of messaging and coordinated execution of marketing communication strategies.

Requirements

• Bachelor’s Degree in Marketing or related field or with min.2-3 years’ proven experience in marketing communications.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Familiarity with marketing tools, including tradeshows, website, email marketing tools, and social media management tools etc.
• Good English skills in verbal and written.
• Knowledge of mandarin communication and basic price control knowhow will be a plus.
• Proficiency in using analytics tools to track and report on marketing communication performance.
• Strong project management and organizational skills, with the ability to handle multiple priorities and deadlines.
• Creative mindset with the ability to think strategically and generate innovative ideas.
• Ability to work independently as well as collaboratively in a team environment.
• Willing to travel.