Social Commerce Content Manager (TikTok)

ELCA (Thailand) Limited (Bang Rak)

Bangkok, Thailand

ELCA (Thailand) Ltd. is one of the Estee Lauder Companies’ affiliates. Worldwide Most Prestigious Cosmetics Company People all over the world associate Estee Lauder with beauty. This is because we import and distribute internationally famous cosmetics and fragrances i.e. Estee Lauder, Clinique, Aramis, Origins, M.A.C, Bobbi Brown, Tommy Hilfiger, DKNY, Jo Malone, La Mer, Lab Series, GoodSkin Labs, Tory Burch, Tom Ford Beauty and Aveda. However, we at ELCA believe that we belong to more than just a group of highly successful companies dealing with beauty. At ELCA we are one beautiful, warm family. We have a highly competitive atmosphere that offers dynamic training programs, challenging assignments and vast opportunities for advancement. Estee Lauder also provides a warm culture with supportive management, local as well as international.

About this position

The role will cooperate with internal stakeholders (in Region & Affiliates) to lead social commerce content strategy and manage partnerships (social commerce platforms, e-commerce enablers, content agencies, media agencies, KOL network) and coordinate projects to drive both commercial results and consumer experience.

Responsibilities

• Work with brand consumer marketing manager and CE & Education team and CCH to develop a content strategy for each platform in line with our brand and marketing calendar
• Work with local and regional brand team to develop daily social commerce content plan taking below into consideration for plan development
• TikTok trends monitor and ideation: Follow up on relevant TikTok trend timely, suggest the right direction and ideation for the brand to ride on the momentum and gain EMV as well as sales
• Branded short video content creation: Content brief to brand and Tiktok agency, follow up execution and quality check + work with agency in analytics (sales, content, product performance, set KPIs ex. EMV value, # NTF, KOL Traffic, Artist Traffic) ads performance?) sharing & actions
• KOLs content initiative and selection + appropriate Affiliate Creators solution (target, open, shop plan): work with brand communication team and TSP for KOLs content pillar, brief, suggest up and coming TT creator (in case of any raising content creator)
• Branded short video selection from the pool of available short videos: identify existing short videos to be localized, work with content agency for localization and editing of short videos
• Work with brand team for content calendar / cadence, incorporate livestreaming (from KOLs & Artists), short VDO production, KOL management, shop in shop management??, artist content into the plan
• Brand live – streaming content creation : content brief for each host, coordinating with content agency and also branded artist team
• Coordinate with Media agency for media planning to boost creator live-streaming and creator short videosTrend: spot trends suitable for the brand and incorporate these trends into your content plan
• Data: analysis our own social media content to work with digital marketing for media optimization
• Work closely with Online/ Commercial team to analyze commercial results of content and optimize it based on data
• Develop best practices, tools, and templates to facilitate effective collaboration among teams, including providing regular project status updates and progress reports to leadership.

Requirements

• Bachelor or Master’s degree in Communication Arts, Journalism, Marketing, Digital Marketing or related fields