Product Marketing Manager
About this position
Responsibilities
• Team Leadership: Manage and mentor a team of product specialists, setting performance goals and providing guidance.
• Market Analysis: Analyze market trends, competitor activities, and customer needs to inform product strategies.
• Develop and implement effective product marketing strategies.
• Work closely with cross-functional teams to ensure alignment of marketing objectives.
• Conduct market research to identify opportunities for promotion and growth.
• Collaborate with team members to organise brand presentations.
• Coordinate with sales and marketing teams to ensure brand consistency.
• Liaise with product development team to ensure products meet market demands.
• Product Training: Develop and conduct training programs for team members and healthcare professionals on product features and benefits.
• Sales Strategy: Collaborate with sales and marketing teams to develop effective sales strategies and promotional materials.
• Customer Relationships: Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and stakeholders.
• Regulatory Compliance: Ensure all marketing and promotional activities comply with relevant regulations and company policies.
• Performance Tracking: Monitor sales performance and product adoption, adjusting strategies as necessary.
• Feedback Loop: Gather and analyze customer feedback to inform product development and enhancements.
Requirements
• Education: Bachelor’s degree in life sciences, business, or a related field; advanced degrees (MBA, MSc) are often preferred.
• Experience: At least 3+ years of experience in medical sales, product management, or related roles, with a proven track record of leadership.
• Knowledge: Strong understanding of medical devices or pharmaceuticals, including industry regulations and market dynamics.
• Skills: Excellent communication, analytical, and interpersonal skills; ability to motivate and lead a team effectively.
• Key Competencies: Strategic thinking, Negotiation skills, Problem-solving, Adaptability.