ฺBrand Manager

Dutch Mill Group (Bangkok)

Bangkok, Thailand

Is a business leader in the production and marketing of dairy food products under the Dutch Mill, Dina UHT and pasteurized brands. Its head office is located in Bangkok and factories are located in Nakhon Sawan and Nakhon Pathom provinces. Currently in business for over 39 years, we want to recruit talented employees who are ready to move towards success together.

About this position

The Brand Manager is responsible for analyzing brand positioning, developing marketing strategies, and overseeing marketing campaigns to drive consumer engagement and brand growth.

Responsibilities

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Finding the opportunity to create NPD to survey market needed.
• Co-ordinate with people that internal and external the company for work has success.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions

Requirements

• Bachelor or Master degree in Marketing or any related field
• Minimum 5 years of proven brand management experience in relevant Food & Beverage or Consumer Product
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Have experience in NPD project is advantage
• Experience in identifying target audiences and devising effective campaigns
• Able to work in multitasking functions and can work under pressure
• Good command of English