Director, Brand

Dusit International (Bangkok)

Bangkok, Thailand

“Delivering Thai-inspired, gracious hospitality across five expanding lines of business.” Our company is a leader in hotel management and franchising with a distinctive portfolio of hotels, resorts and luxury villas operating in key locations worldwide. Our core business is further enhanced by four additional lines of business designed to synergise with our hotel operations for maximum value creation. This includes Dusit Foods, Dusit Hospitality Education, Property Development, and hospitality-related services.

About this position

Dusit International is seeking a talented Brand Director to join their dynamic team, playing a pivotal role in shaping the future of the Dusit brands and overseeing the development and implementation of brand strategy.

Responsibilities

Your responsibilities will include:
• Brand Strategy: Developing and executing a long-term brand strategy aligned with the company's business objectives.
• Brand Identity: Overseeing the development and maintenance of a strong and consistent brand identity.
• Brand Experience: Ensuring a seamless and memorable brand experience for guests across all touchpoints.
• Brand Marketing: Leading innovative marketing campaigns to increase brand awareness, preference, and loyalty.
• Brand Governance: Enforcing brand standards and guidelines to maintain brand integrity.
• Team Leadership: Inspiring and leading a high-performing team of brand professionals.

Requirements

We are seeking a highly motivated and creative individual with:
• A deep understanding of branding principles and strategies
• Strong leadership and influencing skills
• Excellent communication and interpersonal skills
• A passion for innovation and creativity
• A strategic mindset and a data-driven approach
• A strong work ethic and the ability to work under pressure.