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Associate Director Regional Product Marketing (Own Brands)

DKSH (Thailand)
DKSH (Thailand) (Phra Khanong, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
DKSH (Thailand)
About DKSH DKSH’s purpose is to enrich people’s lives by providing access to goods, services, and insights. United by our vision to be the trusted partner, we help companies grow in Asia and beyond across our Business Units Consumer Goods, Healthcare, Performance Materials, and Technology. Delivering life-saving drugs to hospitals, bringing high-quality products to remote villages, installing technology that raises living standards, and providing new formulations for healthcare products that make life easier. These are just a few examples of how DKSH touches people’s lives around the clock. We do this while helping our clients and customers grow by providing services including marketing and sales, distribution and logistics. Headquartered in Switzerland, DKSH is publicly listed and operates in 37 markets across Asia Pacific, Europe, and North America. We have over 32,000 specialists and generated net sales of CHF 11.3 billion in 2022.

About this position

The Associate Director is responsible for building long-term brand equity and delivering annual brand and business targets for assigned country clusters, playing a key role in driving the brand’s direction and supporting its growth strategy in Asia Pacific.

Responsibilities

• Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches.
• Lead business performance, consumer, and campaign analysis for the brand across the region, identify business opportunities, key learnings, & insights, and define clear action plans.
• Develop Digital strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey. Optimize ROI for marketing initiatives through insights from digital and social media analytics.
• Work with key stakeholders to drive regional eCommerce marketing and promotion plans.
• Lead regional/local consumer research, analyze the result and identify key insights and understanding.
• Lead price setting and alignment process across the region to ensure compliance with global pricing guidelines and define pricing opportunities where possible.
• Provide guidance to local market teams to set and achieve clear marketing goals & KPIs.
• Play a leading & influencing role in business development and portfolio development plans to support business growth objectives.
• Inspire local brand teams by encouraging regional best practices sharing.
• Provides coaching and leadership skills to supporting team members.

Requirements

• Bachelor’s degree, preferably in Marketing or Business studies.
• Minimum of 5-8 years of consumer marketing experience with strong branding background required.
• Prior Asia-Pacific regional experience is a must.
• Prior Beauty industry knowledge and skincare experience an advantage.
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing campaigns, strategy setup, planning and execution.
• Strong business acumen, analytical, and communication skills.
• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization.
• Comfortable in a flexible, fluid operating environment.

Benefits

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Huneety A.I Salary Estimate
200,000 - 330,000 THB per month