Digital Strategic Planner/เจ้าหน้าที่วางแผนกลยุทธ์การตลาดดิจิทัล
About this position
Responsibilities
• Plan and develop digital media strategies, media touch-point planning, as well as media cost and effectiveness analysis via all integrated online, social network, mobile, digital PR and other interactive channels.
• Analyses and evaluate performance data and recommend appropriate actions based on conclusions.
• Administrate campaign implementation to ensure budget is in line with hitting campaign success metrics.
• Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.
• Collate statistical reports and compile online data.
• Project coordination among clients, internal, and media suppliers.
• Keep up-to-date knowledge of best practices, strategies and offerings within the performance and programmatic space.
• Other tasks will be assigned.
Requirements
• Bachelor’s degree or higher in Marketing, Digital Marketing, Digital media or similar.
• 2-5 Years experience in digital marketing and media planning role.
• Experiences in digital media including Analytics, Planner and Optimizer, Google Ads, Facebook Manager, Line Points Ads, Twitter, Youtube and Linkedin etc will be advantageous.
• Good understanding in digital and programmatic media such as Paid Search, social media ads (Facebook/IG).
• Proficient in English.