Key Account Manager - On Trade (Krabi, Phang Nga)
About this position
Responsibilities
• Develop and maintain good customer relationship in Krabi, Phang Nga Area to deliver the accounts’ growth in sales & profit base on company’s budget and priorities;
• Identify and develop new business opportunities with assigned accounts;
• Negotiate and acquire trade contracts that align with overall DMHT sales strategies;
• Responsible for assigning sales target volume, NSV and GP to achieve targets and objectives;
• Manage A&P budget, product mix, and collect sales information from each accounts;
• Drive and be accountable for Sales Driver execution target in assigned area;
• Work with customer marketing, using past information and learning from best practice to develop best-in-class activation program for customers;
• Partner with Authorized Dealer (AD) team to seek new opportunities and strengthen the business;
• Analyze market trends and competitor activities to identify opportunities for growth.
Requirements
• Bachelor’s degree in Business Administration, Marketing, or related field;
• Proven experience in sales and account management, preferably in the beverage or FMCG industry;
• Strong negotiation and communication skills;
• Ability to analyze data and market trends;
• Proficient in Microsoft Office Suite and CRM software;
• Strong interpersonal skills and ability to build relationships with customers;
• Self-motivated and results-oriented.