Assistant Brand Manager - Luxury Portfolio
About this position
Responsibilities
• Partner with our Brand Manager to accelerate the performance of our luxury portfolio in Thailand by executing exciting, dynamic growth drivers aligned with our annual strategies and priorities.
• Deliver in-market ATL and BTL communication strategy to brand awareness and relevance in accordance to Diageo’s brand toolkits and vision.
• Support the execution of large-scale, experimental programs to build brand equity nationwide.
• Support our Brand Manager in activating exciting programs to provide excellent Sales support and unlock Sales momentum.
• Work closely with external agencies to develop local activation plans, including media, PR, and on-ground activation.
• Highlight data-driven insights from post-campaign reviews and research to unlock new opportunities and optimise future programme performance, ensuring continuous growth for the portfolio.
• Roll out global growth drivers alongside our Brand Manager, where relevant, with an exceptional standard of execution.
• Be a key part of the launch of new innovations within luxury portfolio future pipeline to increase performance and market share.
Requirements
• Contribute to the efficient utilization of brand promotion budgets by recommending effective spending allocations.
• Support the achievement of brand sales targets by contributing to the development of marketing initiatives.
• Monitor brand performance metrics and identify opportunities to improve ROI.
• Focus on the luxury portfolio within the Thai market, understanding the target audience and competitive landscape.
• Collaborate with cross-functional teams to develop a