Marketing Supervisor
About this position
The Marketing Supervisor will be responsible for developing marketing strategies, managing campaigns, leading a team, conducting market research, managing budgets, maintaining brand consistency, analyzing metrics, collaborating with other departments, and staying current with industry trends.
Responsibilities
• Developing Marketing Strategies: Collaborate with the marketing team and other relevant departments to develop comprehensive marketing strategies aligned with the company's objectives.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and social media, to ensure maximum reach and effectiveness.
• Team Leadership: Provide guidance, direction, and support to the marketing team, including setting goals, conducting performance evaluations, and fostering a collaborative working environment.
• Market Research: Conduct market research to identify trends, opportunities, and customer preferences, and utilize findings to refine marketing strategies.
• Budget Management: Manage the marketing budget effectively, allocating resources appropriately to achieve desired outcomes while maximizing ROI.
• Brand Management: Ensure consistency in branding and messaging across all marketing efforts, maintaining the company's brand identity and reputation.
• Analytics and Reporting: Analyze marketing metrics and KPIs to measure the effectiveness of campaigns, and prepare regular reports for management review.
• Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
• Staying Current: Stay informed about industry trends, best practices, and emerging technologies in marketing to continuously improve strategies and tactics.
Requirements
• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
• Proven experience in marketing roles, with at least 2-3 years in a supervisory or managerial position.
• Strong leadership and communication skills, with the ability to motivate and inspire team members.
• Proficiency in marketing tools and platforms, including CRM software, analytics tools, and social media management tools.
• Strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Creativity and innovation, with a passion for developing engaging marketing campaigns.
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Adaptability and flexibility to navigate changing priorities and market dynamics.
• A commitment to continuous learning and professional development.
• TOEIC score of 450 or higher