Senior Manager Brand Communication

Dekoruma (West Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Dekoruma is a technology based start up company and ONE-stop-solution that provides home & living needs and services with our signature style, Japandi. Including furniture, home accessories, interior, and property. Currently, Dekoruma is doing a massive expansion by opening many Experience Centers throughout Indonesia. And now, we have more than 20 Experience Centers spread across Medan - Makassar Our Mission Committed in delivering innovation to bring simple and efficient solution to optimize living space Our Vision To bring your dream home comes true where your best life begins Life at Dekoruma, we have 3 values that we apply in our daily work life. Welcoming: Happy to help new joiners adapt to Dekoruma. We always 'say hi' and mingle among employees Transparency: Dekoruma has clear procedures and a scope of work. Communicate both ways and always be honest in providing updates, good or bad. Trust: In Dekoruma we always assume that wrong decision is better than no decision. But when we make a decision we also include a strong reason why we choose it

About this position

Dekoruma is seeking a creative powerhouse to lead brand communication and drive traffic to their stores, focusing on storytelling and innovative campaigns that resonate with local audiences.

Responsibilities

• Take our marketing and commercial briefs and turn them into must-see campaigns that make people want to visit our Dekoruma Experience Centers.
• Craft ideas that make our audience say, “I need to see this IRL now!”
• Balance big, creative concepts with a sharp focus on achieving business goals.
• Head up our production team—think photographers, motion experts, 3D renderers and videographers—who bring all our visual magic to life.
• Oversee every piece of content we create, from Instagram-worthy photos to TikTok hits, jaw-dropping OOH ads, and stunning in-store visuals.
• Ensure every piece we produce is eye-catching and effective in bringing customers to our Dekoruma Experience Centers.
• Tailor our campaigns and messaging to resonate with local audiences across Indonesia—without overcomplicating workflows.
• Stay agile to maximize the impact of localized campaigns while maintaining operational efficiency.
• Be the glue between creative magic and commercial goals. Every story and campaign you oversee will look amazing and deliver traffic to our Dekoruma Experience Centers.
• Work closely with marketing, commercial and merchandising team to keep our brand’s voice consistent across all platforms.

Requirements

• You’ve got 10+ years of experience in brand communication, campaign management, or creative production, with at least 3 years leading teams.
• You’ve worked with brands serving diverse, nationwide audiences, and you know how to make campaigns work across different regions.
• Your portfolio is packed with campaigns that deliver results.
• You’re a master storyteller who knows how to create emotional connections with customers.
• You’re a pro at balancing the needs of different markets while keeping the overall brand cohesive.
• You lead creative teams with passion and purpose, inspiring them to do their best work.
• You can juggle strategy, execution, and analytics with ease.
• Bonus points if you’ve worked in retail, particularly in home and living, or targeted millennial and Gen Z audiences.