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Key Account Manager - (eCommerce - Brand Management)

CREA Co., Ltd.
CREA Co., Ltd. (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
CREA Co., Ltd.
CREA’s mission is to power YOUR brand through digital commerce to reach the booming, digital savvy, Millennial and Gen Z consumers in Southeast Asia. The e-commerce business model is evolving fast. Today simply knowing how to list, ship and manage digital payments is not enough to differentiate your brand online. The Gen Z and Millennial consumers are mobile first and using social media to consume most of their daily content and make purchase decisions. Social media is the platform of choice for consumers buying Beauty and Fashion. Social commerce requires extensive story telling through high quality content and direct communication with your customers. Is your Brand ready for this new digital era? To fulfil its mission CREA offers 6 integrated services to make your brand successful in the era of digital commerce in Southeast Asia: Brand online strategy: CREA helps you answer though questions on how to position your brand in the world of digital commerce Marketplace store operations: CREA powers your store through deep operational knowledge and state of the automation to capture the relevant traffic from ecommerce platforms Social commerce: CREA offers you scalable solutions to transact directly with consumers on social media, to increase engagement and ROI Branding and Creative Services: CREA helps you create and / or localise content for digital platforms in conjunction with Asia’s key opinion leaders for your industry to stop, persuade and engage target customers Data driven insights: CREA offers you data to understand customer intention vis a vis your brand and your competitors across category to adjust6) Digital marketing: CREA is able to deliver superior ROI thanks to its end to end service offering and state of the art technology Most importantly, CREA is powered by a world class team who has shaped the e-commerce landscape across Asia over the past 7 years.

About this position

As CREA's Key Account Manager, you're the pivotal link between our brands and internal teams, overseeing a seamless e-commerce journey. You'll collaborate with various departments to boost customer experience and drive brand growth.

Responsibilities

Growing your brand portfolio through joint business planning by:
• Preparing joint business plan and driving weekly/monthly/quarterly reviews of performance against targets
• Advising your brands on go to market strategy for new product ranges
• Planning promotional campaigns and coordinating execution with Onsite Manager
• Planning brand marketing engagement including onsite brand visibility, online marketing strategy and co-marketing efforts on social media and offline

Managing daily engagement with your large brand accounts by:
• Managing price competitiveness, assortment, and stock availability
• Working with cross-functional teams to resolve any issues impacting brand performance on all platforms (operations, fulfilment services, marketing, finance etc.)
• Conducting regular analysis on sales, traffic, conversion, and customer funnel. Driving and sharing insight to guide promotional and marketing input
• Day to day operations on executing graphic briefs, store set ups, cutting & uploading banners, and campaign submissions to platform
• Discussions and execution with platform on campaigns and well as visibility management and submissions

Requirements

Key Experience
• Industry Expertise: 2-4 years of professional experience in ecommerce enablers, internet startups, or renowned international brands in FMCG, Fashion, Beauty, or Skincare is highly desirable. Familiarity with platforms such as Lazada, Shopee, or TikTok will be considered an asset depending on the role level.
• Bachelor’s degree in economics, Engineering, Business Administration, or related fields is required.

Skills and Attributes
• Exceptional client-facing aptitude paired with strong communication skills in both English and Thai.
• Outstanding interpersonal abilities, complemented by a proactive approach to problem-solving.
• Ability to thrive in both individual and collaborative settings, underscored by a willingness to take hands-on action.
• Robust negotiation and brand management skills, underpinned by a commitment to achieving growth for brand partners.
• Demonstrable capabilities in leading projects, devising account plans, and providing mentorship to team specialists.
• Strong analytical acumen with a data-driven orientation. Proficiency in Excel and PowerPoint is a must, along with the ability to swiftly use our software and tools.

Benefits

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Huneety A.I Salary Estimate
30,000 - 60,000 THB per month