Key Account Manager – Brand Management (TikTok)
About this position
CREA’s mission is to power brand through digital commerce to reach the booming, digital savvy, Millennial and Gen Z consumers in Southeast Asia. As CREA's Key Account Manager, you're the pivotal link between our brands and internal teams, overseeing a seamless e-commerce journey.
Responsibilities
Growing your brand portfolio through joint business planning by:
• Preparing joint business plan and driving weekly/monthly/quarterly reviews of performance against targets.
• Advising your brands on go to market strategy for new product ranges.
• Planning promotional campaigns and coordinating execution with Onsite Manager.
• Planning brand marketing engagement including onsite brand visibility, online marketing strategy and co-marketing efforts on social media and offline.
Managing daily engagement with your large brand accounts by:
• Managing price competitiveness, assortment, and stock availability.
• Working with cross-functional teams to resolve any issues impacting brand performance on all platforms (operations, fulfilment services, marketing, finance etc.).
• Conducting regular analysis on sales, traffic, conversion, and customer funnel. Driving and sharing insight to guide promotional and marketing input.
• Day to day operations on executing graphic briefs, store set ups, cutting & uploading banners, and campaign submissions to platform.
• Discussions and execution with platform on campaigns and well as visibility management and submissions.
Requirements
Key Experience:
• Industry Expertise: 2-5 years of professional experience in ecommerce enablers, internet startups, or renowned international brands in FMCG, Fashion, Beauty, or Skincare is highly desirable.
• Familiarity with TikTok platform will be considered an asset depending on the role level.
• Experience in managing and planning campaigns for Livestreaming.
• Bachelor’s degree in economics, Engineering, Business Administration, or related fields is required.
Skills and Attributes:
• Exceptional client-facing aptitude paired with strong communication skills in both English and Thai.
• Outstanding interpersonal abilities, complemented by a proactive approach to problem-solving.