Digital Marketing Manager
About this position
Responsibilities
• Develop and implement digital marketing strategies that align with consumer product goals and effectively reach the target audience.
• Manage and oversee digital campaigns on various platforms, such as Facebook, Instagram, Google Ads, YouTube, TikTok, etc., to drive sales and enhance brand awareness.
• Analyze data from online marketing efforts, including Social Listening, Analytics, and Conversion Tracking, to optimize strategies for better performance.
• Collaborate with the creative, content, and other teams to create campaigns and content that engage the target audience effectively.
• Prepare campaign performance reports, analyze Key Performance Indicators (KPIs), assess campaign success, and provide recommendations for improvement.
• Stay updated on new trends in digital marketing and online platforms to keep strategies current and effective.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2-5 years of experience in Digital Marketing, particularly in consumer products or relevant agency experience.
• Proficient knowledge of various social media platforms, SEO, SEM, Google Analytics, and online advertising.
• Strong analytical skills and ability to work effectively in a team environment.
• Capable of working under pressure and adapting to changing environments.
• Experience with Marketing Automation tools or CRM is a plus.
• Strong communication and writing skills in both Thai and English.