Commercial Education Manager

Coty (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

About this position

The Commercial Education Manager is responsible for designing, developing, and training programs to help the Beauty Advisor Team develop competency and skill set in order to perform efficiently in ensuring retail excellence from our sales force across Dept Store, Sephora and perfumeries, as well as those of our retailers.

Responsibilities

• Devise and/or adapt training programs and materials and deliver adequate training to enable field staffs to effectively and qualitatively sell innovations and priority brands and achieve qualitative and quantitative commercial targets set.
• Develop and implement training programs for field staff on skill enhancement, performance improvement, career development, new hire orientation programs etc.
• Uphold the high performance, grooming and behavioural standards expected of the sales force, and ensure that BAs understand and uphold the same.
• Work with Marketing, and Commercial Teams to understand objectives set for each key retailer and brand, define gaps and work towards improving and closing these sales force-related, productivity-related gaps.
• Conduct regular OTJ training at all key stores and counters with the objective of helping BAs sharpen their selling competencies, overcome selling challenges, and assessing BAs’ potential and performance.
• Provide post-training reports to give ongoing perspective on individuals and teams in terms of competencies, learning needs and attitude.
• Proactively engage with retailers’ training department to schedule formal/informal, in-person and digital, training sessions with the objective of ensure that Coty’s key brands and products are always top of mind.
• Organize BA conferences twice a year, and a multitude of engagement programs for Coty and Retailers’ BAs to constantly drive brand love.
• Accelerate MU artistry to enable Coty to supercharge its MU expansion. This would include grooming high-potentials to become MU Artists and MU demo artists who are able to host counter workshops and in-person virtual consultations.
• Partner with Retail Operations to constantly assess and evolve the BA talent pool to anticipate business needs (e.g. launching skincare).
• Prepare and maintain training course materials, equipment and supplies (eg products, tools etc). Plan, schedule and inform sales force about the training events in advance.
• Spend 50% of his/her time in the trade, and on the ground; possible more in the initial year.
• Be given sales, ranking, productivity and market share targets.

Requirements

• University Degree or above in related field.
• Minimum of 5 years’.