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Brand Executive

Coty (Thailand)
Coty (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Coty (Thailand)
Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

About this position

The Brand Executive position at Coty involves providing guidance to the marketing department, developing marketing strategies, and coordinating marketing efforts to drive brand success and achieve objectives.

Responsibilities

• Owning end-to-end process of new product launch and campaign management within A&CP budget given
• Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
• Track and improve marketing ROI
• Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and Ecommerce channels for in-store omni excellence
• Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
• Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations. Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
• Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
• Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
• Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey
• Forecast for new marketing initiatives, and work with key stakeholders to realise commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
• Manage inventory and make plans as required for discontinuations and E&O reduction
• Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required
• Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets

Requirements

Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Marketing and Visual Merchandising, and you will work closely together with several departments such as Retail Operations, Commercial and Sales, Finance, Supply Chain teams.

Benefits

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Huneety A.I Salary Estimate
20,000 - 46,000 THB per month