Omni-Channel Marketing Communication

Com7 Public Company Limited (Bangkok Metropolitan Region)

Bangkok Metropolitan Region, Thailand

COMSEVEN Public Company Limited (the “Company”) is engaged in the core business of retailing IT products such as desktop computers, laptops, mobile phones, tablets, and many other modern lifestyle devices. In 1996, the Company began its business as an IT retail store in Pantip Plaza shopping mall. The founders saw the opportunity for growth in the IT business. At that time, Thailand had less than 10 percent of the population with access to computers. The founders therefore came together to establish the Company on February 27, 2004 to sell IT products wholesale to stores nationwide, which was the Company’s core business at that time, as well as retailing through its own store in Pantip Plaza shopping mall. Later, the Company’s executives saw that the IT retail business had opportunities for growth and had more advantages than wholesale, so they adjusted the Company’s business policy to focus more on retail sales than wholesale sales by increasing the number of retail stores through the expansion of the Company’s stores to shopping malls and department stores.

About this position

We are seeking a results-driven Omni-Channel Marketing Communication Supervisor to join the Studio7 team (COM7 Public Company Limited). This role will be responsible for planning and executing comprehensive omni-channel marketing campaigns that enhance both online and offline customer engagement. The ideal candidate will also focus on driving communication and campaigns for both Consumer and Business customers (B2B) within the Studio7 ecosystem.

Responsibilities

• Build marketing strategies that seamlessly connect online and in-store experiences, enhancing customer engagement and driving sales at every touchpoint.
• Be a champion in B2B campaigns to build awareness and create business potential through Studio7’s products and services.
• Implement campaigns and initiatives that boost traffic and sales, supporting Studio7’s objectives.
• Tailor marketing communication to effectively reach both consumer and small to medium-sized business audiences.
• Collaborate with Apple’s SMB (Small to Medium Business) team to market business solutions and products, driving engagement in the B2B sector.
• Ensure that all campaigns reflect Studio7’s value proposition and meet the needs of diverse customer segments.
• Track and analyze the performance of all campaigns, using data to optimize strategies for both consumer and business segments.
• Provide actionable insights to improve future marketing initiatives, ensuring maximum ROI and effectiveness.
• Work closely with the sales and operations teams to ensure that marketing efforts are aligned with overall business objectives.
• Coordinate with key stakeholders, including Apple, to align marketing efforts with brand guidelines and goals.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in marketing communication, campaign management, or omni-channel marketing.
• Proven success in leading integrated marketing campaigns.
• Strong analytical skills to track and optimize campaign performance.
• Good communication skills in English.
• Knowledge of the IT or electronics industry is a plus, with experience working with global brands like Apple.