Merchandiser (SO00028293)

COMSEVEN Public Company Limited (the “Company”) is engaged in the core business of retailing IT products such as desktop computers, laptops, mobile phones, tablets, and many other modern lifestyle devices. In 1996, the Company began its business as an IT retail store in Pantip Plaza shopping mall. The founders saw the opportunity for growth in the IT business. At that time, Thailand had less than 10 percent of the population with access to computers. The founders therefore came together to establish the Company on February 27, 2004 to sell IT products wholesale to stores nationwide, which was the Company’s core business at that time, as well as retailing through its own store in Pantip Plaza shopping mall. Later, the Company’s executives saw that the IT retail business had opportunities for growth and had more advantages than wholesale, so they adjusted the Company’s business policy to focus more on retail sales than wholesale sales by increasing the number of retail stores through the expansion of the Company’s stores to shopping malls and department stores.