Marketing House Brand & Campaign Management
About this position
The Marketing House Brand & Campaign Management position is responsible for driving the marketing initiatives for our House Brand, which focuses on mobile accessories and audio products. This role involves creating innovative marketing strategies and managing comprehensive campaigns to enhance brand visibility and consumer engagement. The ideal candidate will have a strong background in marketing, excellent analytical skills, and a passion for creative problem-solving.
Responsibilities
• Develop and execute marketing strategies for the company's House Brand to enhance brand awareness and popularity.
• Create and manage various marketing campaigns, focusing on creativity and compelling presentation to attract customers.
• Analyze and track campaign performance to refine strategies and improve effectiveness.
• Manage the marketing budget and track spending to ensure alignment with plans.
• Collaborate with design and sales teams to develop marketing materials such as catalogs, brochures, and online content.
• Work with relevant departments to organize promotional activities, such as product launches and events.
• Monitor and analyze market trends and consumer needs to develop targeted campaigns.
• Prepare marketing reports and present performance results to management.
• Support other assigned projects to assist the team.
Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in marketing, particularly in campaign management.
• Knowledge of online and offline marketing tools and strategies.
• Strong analytical skills and budget management capabilities.
• Good communication skills in English and the ability to work collaboratively in a team.
• Creative mindset with the ability to develop unique marketing materials.