Marketing and Content Manager (eCommerce)

Colgate-Palmolive (Khlong Toei)

Bangkok, Thailand

Colgate-Palmolive is among the world’s most trusted and recognized brands, serving hundreds of millions of consumers across over 220 countries. A truly global company, we have a world of opportunities and experiences to offer. Every one of our employees plays an important role in ensuring we deliver the quality products consumers rely on to care for themselves and the ones they love. So we recognize that our success is driven by these talented and dedicated Colgate people around the world. And in turn we are dedicated to the success of our people, offering an array of resources to help expand their professional and personal horizons - from stimulating career opportunities and access to world-class training and leadership development programs, to wellness initiatives and opportunities to contribute to the communities where we live and work. We’re committed to helping our people get where they want to go. Explore the world of opportunities and experiences Colgate-Palmolive has to offer you.

About this position

We are currently seeking a team who possess the ability to think both creatively and analytically on content. Content Manager duties include developing creative content, writing, and proofreading, formulating content strategies and managing SEO/ keywords, among other tasks.

Responsibilities

• Act as a gatekeeper for brands to improve brand equity within the eCommerce platform and work closely with Marketing and Platform Managers to optimize the portfolio and enhance brand communication.
• Improve eCommerce shopper experience by optimizing eCommerce UX/UI, SIS and onsite features ie. Feed & CEM in order to improve conversion rate.
• Develop eCom contents across all channels that impactfully convey commercial and brand messages, campaign theme and tagline.
• Recruit new affiliates for purchasing contents on Tiktok and other ecommerce platforms ie. MCN for Tiktok and Shopee Live.
• Manage graphic designers to deliver eCommerce assets in all channels including SIS, CPAS and other media.
• Develop and deliver on-site search strategies and optimization in order to improve Share of Search and acquire potential buyers.
• Responsible for affiliate marketing, social media content strategies and communication.
• Responsible for improving the Edge Scorecards including store integrity, rating, review & share of search.
• Lead other content & e-Store optimization projects as assigned by team leader.
• Collaborate with Analytics and Social to uncover new consumer behaviour insights and translate into impactful tactics to recruit new buyers.
• For all platforms, track daily, weekly & monthly KPIs to identify opportunities for improvement. Report KPIs to management on a weekly and monthly basis.

Requirements

• Bachelor's degree in any related field.
• Minimum 5 years of experience working in brand content/ eCom Campaign Marketing/ Onsite MS or Search/ SEO development.
• Understanding of UX/UI, information architecture and content structures, brand contents implementation.
• Excellent persuasive communication and analytical skills.