Customer Development Manager
About this position
Responsibilities
Core Responsibilities:
• Develop deep understanding of customers to drive business results and create competitive advantage
• Build engagement with customers to gain commitment to a joint business plan that delivers superior business results
• Effectively manage trade spending and ensuring meaningful ROI
• Effectively coordinate with distributor's sales force/merchandising team to implement 5Ps with excellence
• Deliver omnichannel growth by assessing customer 6P+A
Day-to-Day Responsibility:
• Meet customers and build support for Colgate business
• Build relationship and deep understanding of the customers strategy, priorities and needs and effectively translate them into superior customer plans
• Use analytics to drive fact based conversations and effective negotiations
• Provide insights to RM/SDM and work with him/her to develop improvement plans/programs
• Visit stores and check compliance to 5Ps plan, identifying causes for gaps and developing action plans to close them
• Monitor sales and distribution performance, probing distributor representatives to understand causes for gaps and ensuring they are giving the right attention to close the gaps
• Coordinate with distributor representatives on execution of business plans; new product distribution, display plans, promotional events, detailing etc
• Track and manage trade spending.
Requirements
• Bachelor's degree in Business Administration, Marketing, or related field
• Proven experience in customer development or sales management
• Strong analytical skills and ability to use data to drive decisions
• Excellent communication and interpersonal skills
• Ability to build relationships and influence stakeholders
• Experience in managing trade spending and understanding ROI
• Familiarity with omnichannel strategies and execution
• Proficiency in Microsoft Office Suite and CRM tools.