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About this position

We are seeking a talented and experienced Content Creator Team Lead to lead our dynamic team in producing highly engaging and creative short-form vertical videos for platforms such as TikTok and YouTube Shorts. As a key director, you will be responsible for overseeing the strategy, development, and execution of compelling video content that drives engagement and brand success.

Responsibilities

• To acquire in-depth knowledge of marketing channels, including but not limited to: Facebook, Instagram, SEM, GDN, YouTube and Twitter
• To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/project
• To set up and monitor campaigns across various platforms, in line with the corporate/campaign goals and objectives
• To manage budgets in line with the target KPIs and strategies
• To measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand campaign performance, market trends, and consumer behaviour
• To carry out daily optimisation for a number of assigned on-going accounts
• To produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs
• To present biddable plans and reports to clients
• To work closely with various departments to ensure that each campaign is kept up-to-speed with progress and results
• To freely share knowledge, insight, best practice, tactics and ideas to the team and ensure your knowledge of the digital marketing industry is kept up-to-date and relevant by networking/researching/reading blogs and news sources

Requirements

• 3-5 years of experience in Google Adwords or Facebook Advertising
• Strong knowledge in Google search and Facebook advertising.
• Pass at least 2 Google certificates including Facebook Blueprint.
• Knowledge in Bidding management tool, Google Analytic or Performance Marketing will be advantage.
• Good English skill.
• Able to manage multi task or workload.
• High passion on performance campaign.