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PR/Activation Supervisor

CJ MORE
CJ MORE (Bang Rak, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
CJ MORE
CJ MORE, one of the most popular Thai retailers. To establish itself apart from competitors, CJ MORE would launch a new business in 2020 under the theme "More Than a Supermarket." Being more than simply a supermarket and convenience store to fulfill all of consumers' needs and differentiate from other peers in the same market with our strong store brands such as Nine Beauty, Bao Cafe, Uno and A-Home. The firm is moving forward and growing its own retail brand to better serve its consumer groups, with the goal of becoming a public company in the future. CJ MORE is a unique iteration of the typical supermarket, providing a wide variety of products and services and consumer goods at reasonable prices. The company has expanded substantially over the last 18 years. There are now more than 1000 branches operational in over 42 provinces nationwide.

About this position

The PR/Activation Supervisor is responsible for creating and executing strategic brand activation plans and supporting public relations strategies that align with the brand's objectives.

Responsibilities

• Create, lead and execute strategic activation plans, i.e. in-store experiences, pop-up events, internal events and community-based programs from start to finish, that resonate with department's and company's goals, as well as generate excitement and engagement around the brand.
• Collaborate and work closely with cross-functional teams including within marketing, operation, and buyer, etc. to ensure activation plans are integrated with the brand's larger marketing objectives.
• Monitor and measure the impact of activation campaigns, gathering insights to continuously improve future activations.
• Support comprehensive public relations strategies that align with brand’s business objectives, positioning, and key messaging.
• Identify media opportunities and develop story angles that drive brand awareness and support marketing campaigns.
• Work closely with PR agency to oversee PR planning and content creation, including press releases, feature articles, media pitches, and communication materials.

Requirements

• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
• 4+ years of experience in public relations, brand activations, or marketing, ideally within the retail or supermarket industry.
• Strong strategic thinking with a proven ability to develop and execute long-term PR and activation campaigns.
• Creative, with the ability to craft compelling stories and innovative brand activations that captivate and engage target audiences.
• Great written and verbal communication skills.
• Experience managing large-scale activations and budgets, with a focus on delivering measurable results.
• Strong leadership and collaboration skills, with the ability to work across multiple teams and departments.

Benefits

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Huneety A.I Salary Estimate
50,000 - 85,000 THB per month