SEO Copywriter (Jakarta)

CIMIC Group Limited (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Cartrack is a leading global Software-as-a-Service (SaaS) platform provider for small, medium and large businesses, as well as consumers needing a software platform for data analytics to optimise fleets, driver behaviour, insurance risk, safety and asset recovery. Data analytics remain Cartrack’s primary offering, in addition to growing its artificial intelligence and value-added services to deliver a tangible return on investment to its subscribers. Cartrack is also renowned for its agility and speed in developing innovative, first-to-market solutions that are aimed at further enhancing the customer experience.

About this position

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Copywriter to join our team. Our teams are collaborative, vibrant, and fast-growing, and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

Responsibilities

• Understand the target audience to spark their interest and drive action.
• Develop creative and engaging copy that engages the target audience.
• Interpret creative direction and technical information and turn them into persuasive copy concepts.
• Ideate and execute ideas from beginning to end in a fast-paced working environment.
• Collaboration with all key stakeholders to ensure messages are strategically and medically accurate.
• Update and amend ad copy according to feedback.
• Stay updated with current and new trends and incorporate them into content creation to ensure relevancy and freshness.
• Provide context and stories that can be translated into foreign languages.

Requirements

• Have 1-3 years of experience in copywriting for SEO.
• Demonstrate advanced knowledge and capabilities in digital ads.
• Familiarity with AI-based and automation-based creative tools (e.g., ChatGPT, Claude, etc).
• Strong writing skills: Able to write compelling and persuasive ad copy that effectively communicates the intended message.
• Critical thinking: Able to persuasively influence through storytelling.
• Detail-oriented: Able to convey ideas and concepts to support creative pitches.
• Creativity: Have a creative mindset to generate innovative ideas that resonate with the target audience and stand out from competitors.
• Adaptable: Able to take inspiration from trends and form ideas relevant to our offering.
• Marketing and advertising knowledge: Have a good understanding of marketing and advertising principles, including target audience, messaging, and branding.
• Collaborative: Able to work closely with the marketing team to develop high-quality creative solutions that meet business objectives and goals.
• Self-driven: Able to manage and complete projects under tight deadlines with minimal supervision.