Head, Credit Marketing 2 Wheels – CIMB Thai Auto

CIMB Thai Bank (Bangkok City, Thailand)

Bangkok, Thailand

CIMB Thai Bank Public Company Limited, previously known as Bank Thai Public Company Limited, was established in 1998 with the Financial Institutions Development Fund (FIDF) as the major shareholder. On 5 November 2008, CIMB Bank Berhad became the largest shareholder in Bank Thai and on 4 May 2009, the Bank completed the registration of its new name: "ธนาคาร ซีไอเอ็มบี ไทย จำกัด (มหาชน)" in Thai and "CIMB Thai Bank Public Company Limited" in English. This name change reflects the official transition of Bank Thai from being a single company to a member of CIMB Group.

About this position

Head, Credit Marketing – 2 Wheels will lead the strategic direction and execution of marketing initiatives to expand CIMB Thai Auto’s market share in the 2-wheel credit segment. The role focuses on driving growth, enhancing dealer and manufacturer relationships, and delivering customer-centric products while ensuring regulatory compliance and operational excellence.

Responsibilities

• Develop and implement innovative marketing strategies to grow the 2-wheel credit business segment
• Collaborate with cross-functional teams to drive product development and enhance customer value propositions
• Build and maintain strong relationships with dealers, manufacturers, and other business partners
• Conduct market analysis and performance tracking to identify opportunities and address challenges.
• Ensure compliance with regulatory requirements and internal policies

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration, or related fields
• Proven experience in credit marketing, preferably within the 2-wheel or automotive industry
• Strong leadership, strategic thinking, and decision-making skills
• Excellent communication and relationship-building abilities
• Data-driven mindset with expertise in market analysis and performance metrics