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Head, Credit Marketing 2 Wheels – CIMB Thai Auto
About this position
Responsibilities
• Develop and implement innovative marketing strategies to grow the 2-wheel credit business segment
• Collaborate with cross-functional teams to drive product development and enhance customer value propositions
• Build and maintain strong relationships with dealers, manufacturers, and other business partners
• Conduct market analysis and performance tracking to identify opportunities and address challenges.
• Ensure compliance with regulatory requirements and internal policies
Requirements
• Bachelor's or Master's degree in Marketing, Business Administration, or related fields
• Proven experience in credit marketing, preferably within the 2-wheel or automotive industry
• Strong leadership, strategic thinking, and decision-making skills
• Excellent communication and relationship-building abilities
• Data-driven mindset with expertise in market analysis and performance metrics
About CIMB Thai Bank
CIMB Thai Bank Public Company Limited, previously known as Bank Thai Public Company Limited, was established in 1998 with the Financial Institutions Development Fund (FIDF) as the major shareholder. On 5 November 2008, CIMB Bank Berhad became the largest shareholder in Bank Thai and on 4 May 2009, the Bank completed the registration of its new name: "ธนาคาร ซีไอเอ็มบี ไทย จำกัด (มหาชน)" in Thai and "CIMB Thai Bank Public Company Limited" in English. This name change reflects the official transition of Bank Thai from being a single company to a member of CIMB Group.