Senior Product Specialist (New Product)

Chumporn Palm Oil Industry Public Company Limited

Chumporn Palm Oil Industry Public Company Limited (Sathon)

Bangkok, Thailand

Chumporn Palm Oil Industry Public Company Limited (CPI) was established on November 7, 1979 to engage in the palm crushing mill business. We maintain a generous supply of fresh fruit bunch by operating its own palm plantations covering an area of over 20,000 rai as well as by purchasing fresh fruit bunch from major and minor farmers in Chumporn and adjacent provinces. These raw materials are then processed using the most technologically advanced machineries, which are highly efficient and environmental friendly in order to ensure high quality products and compliance with International Standards which became well accepted in the market.

About this position

The Senior Product Specialist is responsible for conceptualizing and independently executing strategies that align with both short-term and long-term business objectives, including sales growth, market share, profitability, and brand health for the assigned brands (New Product).

Responsibilities

• Brand Strategy & Execution:
• Collaborate in the conceptualization and execution of marketing strategies for the CPI group’s brands.
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activities to identify new opportunities.
• Assess brand performance, including customer and consumer feedback, to ensure the marketing mix adapts to changing needs.
• Initiate and evaluate the viability of new business, products, or services, proposing business models and financial projections for medium and long-term plans.
• Identify opportunities for experimentation and design data-driven experiments to test strategic initiatives.
• Coordinate with various departments (e.g., Sales Strategy, Sales, Business Development, QA, R&D, Procurement, Finance & Accounting, Internal Audit) to implement new product or service developments.
• Execute a market research roadmap and ensure findings are effectively utilized to achieve business objectives.
• Develop and lead brand plans, including communication strategies, to meet sales, market share, profitability, and brand health goals.
• Collaborate with sales strategy teams, relevant stakeholders, and external entities to plan and oversee local initiatives, driving volume growth and brand health.
• Oversee the development and launch of a robust product pipeline, ensuring alignment with brand and launch strategies.
• Analyze consumer data to develop CRM programs aimed at growing the consumer base.
• Establish marketing plans and digital initiatives that define growth pillars for driving sales and enhancing brand loyalty.
• Supporting Responsibilities:
• Assist the Marketing Manager in evolving brand plans, forecasts, and budgets.
• Contribute to functional and organizational projects as needed.

Requirements

• Strong analytical and conceptual abilities.
• Excellent interpersonal, influencing, and communication skills.
• Creativity and leadership capabilities.
• Initiative, problem-solving, and time management skills.
• Master's degree in Business Administration or Marketing.
• Minimum of 3 years of relevant experience, preferably in FMCG or Food & Beverage industries.
• At least 1 year of experience in CRM programs, e-commerce, and digital marketing that support marketing strategy.
• Proficiency in Google Ads, Facebook Ads, and other digital advertising platforms is advantageous.
• Experience in FMCG New Product Development is a plus.
• Strong ability to work with large data sets and derive actionable insights.
• Proficient in English and Thai.
• Skilled in Microsoft Office applications (Word, Excel, PowerPoint, and Outlook).