Marketing Executive

Chumporn Palm Oil Industry Public Company Limited

Chumporn Palm Oil Industry Public Company Limited (Sathon)

Bangkok, Thailand

Chumporn Palm Oil Industry Public Company Limited (CPI) was established on November 7, 1979 to engage in the palm crushing mill business. We maintain a generous supply of fresh fruit bunch by operating its own palm plantations covering an area of over 20,000 rai as well as by purchasing fresh fruit bunch from major and minor farmers in Chumporn and adjacent provinces. These raw materials are then processed using the most technologically advanced machineries, which are highly efficient and environmental friendly in order to ensure high quality products and compliance with International Standards which became well accepted in the market.

About this position

The Marketing Executive is responsible for assisting conceptualize and independently executing plans to achieve the short-term and long-term business objectives of the relevant group of brands, including sales, market share, profitability, and brand health.

Responsibilities

• Assist to develop and execute the marketing strategy for the relevant brands within the CPI group.
• Help monitor market trends, consumer/customer behavior, and competitor activity to identify new opportunities for the brands.
• Help assess the viability of new business/product and service opportunities.
• Help identify opportunities for experimentation and design data-driven experiments to test strategic developments.
• Help coordinate with various departments (Sales Strategy, Sales, Business Development, QA, R&D, Procurement, Manufacturing, Finance & Accounting, Internal Audit) to implement marketing initiatives.
• Help utilize market research effectively to achieve business objectives.
• Help develop and execute brand plans, including communication development, to drive sales, market share, profitability, and brand health.
• Help collaborate with the marketing team, related parties, and external entities to plan and implement local initiatives that boost volume growth and brand health.
• Help establish marketing plans and digital initiatives to drive sales and brand loyalty.
• Support and contribute to functional and organizational projects when required.

Requirements

• Bachelor's degree in Business Administration, Mass Communication, Innovation, or Digital Marketing (an advantage).
• Minimum of 1 year of relevant experience, preferably in FMCG or Food & Beverage industry.
• Experience in FMCG New Product Development, CRM programs, E-commerce, or Digital Marketing that supports marketing strategy is a plus.
• Comfortable working with large data sets and deriving insights from numbers.
• Good command of both English and Thai languages.
• Proficient in using Microsoft Office (Word, Excel, PowerPoint, and Outlook).