Marketing Communication Specialist

Chia Tai Company Limited (Bangkok)

Bangkok

Bangkok, Thailand

Chia Tai was founded in 1921. We are one of Asia’s leading agricultural companies with business covering the entire chain of the agricultural industry, starting from quality seeds, fertilizers, plant protection, to cultivation technology and delivery of safe and quality products. Chia Tai’s operating principles are firmly built upon sincerity, honesty and integrity. The company’s vision is to deliver innovative agriculture for a better and sustainable quality of life for people across the region.

About this position

The Marketing Communication Specialist is responsible for developing and executing integrated marketing communication plans, collaborating with various teams and agencies, creating engaging content, managing campaigns, coordinating events, ensuring brand consistency, and engaging stakeholders.

Responsibilities

• Develop and execute Integrated Marketing Communication (IMC) plans for product launches, promotional campaigns, and brand-building initiatives.
• Work collaboratively with Product Marketing, Sales, and Marketing Analysts teams to align communication strategies with business objectives.
• Collaborate with external agencies to develop content, design assets, and manage online and offline campaigns.
• Monitor agency performance to ensure alignment with goals and timelines.
• Provide feedback and direction to agencies for ongoing optimization of campaigns.
• Create engaging marketing materials, including brochures, event kits, videos, and social media posts, tailored to both on-site and online audiences.
• Make basic edits or adjustments to content using Photoshop or Illustrator when needed, ensuring brand consistency and quality.
• Focus on producing platform-specific content for Facebook and TikTok, leveraging trends and best practices.
• Plan, coordinate, and execute on-site communication campaigns, such as product demonstrations, dealer meetings, and field days.
• Oversee online campaigns on Facebook and TikTok, collaborating with agencies for paid and organic strategies.
• Track campaign performance and provide actionable insights for future improvements.
• Organize and manage on-site events, such as trade shows, farmer training sessions, and product launches, ensuring effective communication and brand representation.
• Integrate online platforms to promote and extend the reach of these events.
• Ensure brand consistency across all marketing efforts, adhering to corporate identity (CI) guidelines.
• Maintain a strong understanding of brand positioning and communication strategy.
• Act as a communication bridge between internal teams (e.g., Sales, R&D) and external agencies, dealers, and distributors.
• Provide regular updates and recommendations on campaign progress and outcomes to management and key stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (a background in agriculture is a plus).
• 3+ years of experience in marketing communication, with a proven track record in managing on-site and online campaigns.
• Familiarity with Facebook Ads Manager, TikTok Ads, and working with external agencies for campaign execution.
• Basic skills in Photoshop or Illustrator to make minor content adjustments when required.
• Strong project management skills to coordinate with agencies and manage multiple campaigns simultaneously.
• Creativity, adaptability, and the ability to balance traditional and digital communication.