Head of Trade Marketing

Charoen Pokphand Foods (Bangkok City, Thailand)

Bangkok, Thailand

CPF operates integrated agro-industrial and food business, including livestock and aquaculture such as swine, broiler, layer, duck, shrimp and fish. The businesses are categorized into 3 categories, namely Feed, Farm and Food. The Company also operates retail and foods outlets.

About this position

The Head of Category Channel Sales Development (Trade Marketing) is responsible for leading the strategic category roadmap and achieving business objectives across all brand/product categories, focusing on category growth and overall business performance.

Responsibilities

• Leading the strategic category roadmap & vision to achieve defined business objective across all brand/product categories with the goal of fostering category growth
• Accountable for the overall of category business performance (P&L) and portfolio across distribution channels and deliver sales and profits within agreed targets/budgets
• Lead team to identify sales, cost, profit opportunities across SKU's and categories through deep-dive analysis and research, including; assessment of product categories, competitive benchmarking, market insights, and extensive SKU's and category gap analysis
• Manage team to identify new product/category opportunities and space allocation in-store to support and align with business direction
• Manage team to oversee development of category assortment, promotional, pricing and distribution channel plans to ensure business achieve the financial targets on a weekly, monthly and annual basis
• Develop and strengthen strategic relationships with all key accounts (i.e. Wet market, Food service, and Modern trade) to accomplish category growth and long-term company objectives
• Create and execute an integrated 'Go to Market' plan in coordination with marketing and sales channel leaders to determine competitive position of products
• Collaborate with cross-functional functions (e.g., Marketing, Sales, Business Unit, Product, and R&D) to effectively activate ideas and opportunities for market expansion and generate strategy or change initiatives
• Monitor category and distribution channel performance using key metrics and reporting to business unit head and senior management

Requirements

• Bachelor's or Master's degree in Business Administration, Marketing, Economics, Finance
• At least 10 years of working experience in related field i.e. Category Management, Channel, Marketing Development, Trade Marketing in FMCG and Retail industries is a plus
• High analytical acumen with ability to drive and translate insights into relevant
• Excellent in excel, financial model and in depth analysis
• Strong leadership, strategic thinking and analytical skill
• Good command in English and communication skills
• Good communicator with excellent interpersonal and presentation skills