Corporate Communications AVP

Charoen Pokphand Foods (Bangkok)

Bangkok

Bangkok, Thailand

CPF operates integrated agro-industrial and food business, including livestock and aquaculture such as swine, broiler, layer, duck, shrimp and fish. The businesses are categorized into 3 categories, namely Feed, Farm and Food. The Company also operates retail and foods outlets.

About this position

The Corporate Communications AVP is responsible for developing and managing corporate communication strategies, fostering media relations, and overseeing content creation to enhance the organization’s image and ensure effective internal and external communication.

Responsibilities

• Develop corporate communication strategies across all platforms to enhance the organization’s image.
• Create communication plans aligned with the organization’s goals and vision.
• Analyze situations and manage relationships with stakeholders.
• Build and maintain strong relationships with the media.
• Foster collaboration between the organization and media partners.
• Prepare information and oversee press conferences, including the management of key news issues.
• Supervise the creative team in producing content, such as articles, news, videos, and digital media.
• Develop and deliver engaging and targeted news topics to the intended audience.
• Develop communication strategies to build strong relationships with business partners and within the organization.
• Manage internal communications to foster understanding and collaboration across teams.
• Plan the use of digital media for corporate communication purposes.
• Innovate communication approaches and keep track of digital trends.

Requirements

• Bachelor’s degree or higher in Communication Arts, Journalism, or related fields.
• 5–10 years of executive-level experience in corporate communications.
• Comprehensive understanding of the overall mechanisms of communication within large organizations.
• Exceptional storytelling and content creation skills with measurable impact.
• Expertise in managing media relations and building a corporate brand.
• Strong news acumen with the ability to analyze and anticipate situations effectively.
• Creative skills in generating news angles and writing content across all formats and platforms.
• Proficiency in communication strategy development and presentation delivery.
• Strong network and familiarity with the media industry, along with extensive experience in journalism.
• Excellent team management and relationship-building skills.
• Proficiency in English communication (speaking and writing).
• A leader capable of managing diverse teams.
• Able to work effectively under pressure and adapt quickly to changing circumstances.