Assistant Brand Manager (CP Meiji - Hong Kong)

Charoen Pokphand Foods (Din Daeng)

No. 1, C.P. Tower 2, Floor 28,29,31 Ratchadaphisek Road, Din Daeng

10400, Bangkok

Bangkok, Thailand

CPF operates integrated agro-industrial and food business, including livestock and aquaculture such as swine, broiler, layer, duck, shrimp and fish. The businesses are categorized into 3 categories, namely Feed, Farm and Food. The Company also operates retail and foods outlets.

About this position

The Assistant Brand Manager at CP Meiji - Hong Kong will be responsible for conducting market and consumer research, developing communication strategies, and managing content to enhance brand growth and engagement.

Responsibilities

• Work with business development, CMI team and external partners to research and analyze consumer behaviors, competitor activity and touch point usage for developing communication and go-to-market plan.
• Work with CMI team and external partner to evaluate brand health annually.
• Identify company opportunities.
• Work with digital agency to position the brand for growth.
• Develop communication strategy and go-to-market plan. Connect online and offline touch point. Leverage internal support and drive collaboration with distributor.
• Work with digital agency to plan and execute of all communications and media actions on all channels, including online and social media based on audience’s journey.
• Managing the budget for advertising and promotional items.
• Ensure the smooth implementation of all communication and branding programs in coordination with various stakeholders.
• Identify effectiveness and impact of current digital initiatives with tracking and analysis, and summarize learning or best practices for informing future initiatives.
• Knowing which platform different kinds of content are best suited to.
• Designing and implementing creative content strategies to increase awareness and engagement.
• Monitor and update contents in CP-Meiji Singapore website.
• Ensuring that messaging and activities are aligned with brand and company values.

Requirements

• Bachelor and Master Degree or higher in Marketing or Business Administration or related field.
• 3+ years’ experience in marketing or digital agency.
• Competency Skill:
• Understand consumer research.
• Strategy brand planning.
• Digital communication & touch point planning.
• Soft Skill:
• Creative thinking.
• Story telling.
• Project Management.
• Cross functional collaboration.
• Entrepreneurship.