The Marketing Communications Specialist is responsible for developing and implementing strategies to enhance brand visibility and customer engagement, while managing various marketing efforts and overseeing communication channels.
Responsibilities
• Develop and implement marketing communications strategies to enhance brand visibility and boost customer engagement.
• Lead strategic marketing efforts for branding, product promotions, and campaigns, both offline and online, from planning to execution, monitoring, and reporting.
• Strengthen brand identity and competitive positioning.
• Take a 360-degree approach to marketing activities, coordinating effectively with internal and external teams to meet targets.
• Collaborate with and supervise creative and media agencies.
• Oversee CRM activities to ensure a cohesive communication strategy.
• Improve performance across all official communication channels, including the website and social media platforms like Facebook, Instagram, YouTube, and TikTok, while staying updated on new platforms.
• Oversee the creation of marketing materials.
• Monitor and analyze the effectiveness of marketing campaigns, making adjustments as needed.
• Manage the marketing communication budget to ensure efficient use of resources.
• Track and report on marketing expenses and key performance indicators (KPIs).
• Analyze market research to understand consumer behavior and trends.
Requirements
• Bachelor's or Master's degree in Marketing or related fields.
• At least 5 years of experience in Marketing Communication.
• Proficiency in English; proficiency in Chinese is a plus.
• Strong knowledge of performance marketing and digital media.
• Excellent verbal and written communication skills.
• Ability to work independently and as part of a team.
• Creative thinking and strong problem-solving abilities.
• Ability to analyze data and derive actionable insights.
• Highly motivated and results-oriented.
Benefits
Huneety A.I Salary Estimate
30,000 - 60,000 THB per month
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