Senior CDS Digital Marketing Planning Division Manager
About this position
Responsibilities
• Develop and execute a comprehensive social media strategy to increase brand visibility and engagement across various platforms, including Facebook, Instagram, Twitter, and LinkedIn, Line, Youtube, and other social media platforms
• Create and curate engaging content for social media channels, including posts, videos, and graphics, that align with brand guidelines and resonate with the target audience
• Manage and monitor social media accounts, responding to comments and messages in a timely manner to maintain a positive brand image
• Analyze social media metrics and campaign performance to identify trends and insights, and optimize strategies for maximum effectiveness
• Collaborate with internal teams, including marketing, creative, and sales, to ensure alignment and integration of digital marketing efforts with overall business objectives
• Stay updated with the latest trends and best practices in social media and digital marketing, and recommend innovative strategies to drive growth and engagement
• Lead a team of 3 social admin and media planners
• Work with media agency to work on media plan and strategy
• Drive Offline to online campaigns and create AR/VR innovations in platform
Requirements
• Bachelor's degree in Marketing, Communications, or related field
• Minimum 5-10 years of experience in social media management and digital marketing, preferably in the retail or e-commerce industry
• Strong understanding of social media platforms, algorithms, and analytics tools
• Excellent written and verbal communication skills in both Thai and English
• Creative thinking and problem-solving skills, with a keen eye for detail
• Ability to work independently and collaboratively in a fast-paced environment